BOULDER, CO — Months of careful engineering, design and market trend analysis have culminated in the launch of two new insulated bottle lines from Polar Bottle. The company will unveil the new lines —dubbed “Big 42” and “Color Series”— at the Outdoor Retailer Summer Market trade show in Salt Lake City (Booth BRL224).

Named for its 42-ounce size, Big 42 introduces the thoughtful features and innovative design of the best-selling Polar Bottle Sport into one of the highest fluid capacity insulated squeeze bottles on the market.

Easy to clean water bottle Similarly, the Color Series transforms the look of the 24oz sport with bold new opaque coloring and an upgraded high flow cap.

“Thanks to continuous engineering and design updates, our Sport bottle has stood the test of time,” said company Co-Founder and Head of Product Development Robert Heiberger, referring to the Polar Bottle Sport’s 22-year history in the water bottle market — where it was introduced as the very first insulated squeeze bottle in 1994. “Big 42 and the Color Series continue this tradition by innovating the size and look of the bottle, while still preserving the proven engineering and design.”

Both Color Series and Big 42 will be launched in select SKUs starting in 2017. The lines expand Polar Bottle into new markets, giving more consumers the option to select high quality, Made in USA craftsmanship in an increasingly crowded market of low quality lookalike bottles.