Press Release — March 6 2014
Polar Bottle and Cenote grow marketing team.
(Boulder) The USA made Polar Bottle and Cenote hydration system brands, today announced they are increasing marketing fire power with the addition of two new Marketing and Public Relations Associates – Liza Milijasevic and Elisa Schauer. “We have created great presence and buzz around Polar Bottle and Cenote, especially through social media, and wanted to maintain that momentum, while also ramping up our strategic marketing and PR efforts to support our fast pace of growth – both in the US and internationally. I’m confident Liza and Elisa are the perfect team to help us achieve those goals.”, explains Judy Amabile President.
Liza Milijasevic brings 20 years of strategic marketing and public relations experience with major consumer brands and retail corporations in the US and Europe. Locally, Liza has consulted on marketing and PR for University of Colorado – Boulder and Leisure Trends Group. She lives in Boulder with her husband and three daughters and enjoys travel and hiking with her Siberian Husky. Liza remarks, “I am very excited to be involved in the strategic planning and public relations for Polar Bottle and Cenote as the brands are already so well positioned to succeed in existing and new markets”.
Elisa Schauer is a graduate of University of Colorado Boulder in Advertising and Integrative Physiology. While at CU, Elisa was a key member of the National Championship Triathalon team and interned in the marketing department at American Rec. Elisa is a Colorado native with an active outdoor lifestyle including hiking, camping and Cross Fit. She lives in Boulder with her boyfriend and two pit bull rescues. Elisa notes, “I’m thrilled to work for a company that has such great products but also a highly positive impact on the environment and community”.