After years of product development, Product Architects, Inc., the company behind the popular Polar Bottle® insulated water bottles, has expanded into the hydration pack market with the launch of the Cenoté™ Hydration System — featuring the first recyclable hydration bladder on the market.
The idea for Cenoté, named after a natural water system formed by the collapse of limestone bedrock, came after Product Architects, Inc. recognized a need for a high-quality, low cost alternative to the traditional hydration pack.
“Hydration packs are a great product but are also a big investment,” said Product Architects, Inc. President Judy Amabile, of traditional hydration systems, which can cost upwards of $50.00 for the reservoir and hosing alone. “We wanted to introduce something that was durable and well made but was also more accessible to the average consumer.”
Along with developing a more affordable product, Product Architects, Inc. wanted to introduce a one-of-a-kind hydration reservoir that could be washed and reused but was also recyclable and easy to replace.
“We kept hearing from customers that they were throwing away their non-recyclable reservoirs after only a few uses because they would get dirty and were hard to clean,” Amabile said. “It made sense that someone should introduce a more eco-friendly alternative that gave consumers the freedom to replace their bladder without feeling guilty about wasting money or hurting the environment.”
The Cenoté reservoir, made of recyclable plastic number four and two, is simple to recycle at home. However, for customers who do not have a way to recycle at home or have a hard time finding a local recycling station, Product Architects Inc. has also set up a procedure to guarantee that every system is disposed of properly. Customers who cannot recycle the systems themselves, for example, can request prepaid postage back to the Cenoté office, where it will be recycled.
The Cenoté Hydration System, currently available online at www.cenote.com, is sold as an entire system that includes a two-liter or a three-liter reservoir, hosing and a bite valve. A complete two-liter system is priced at $15.49 and a three-liter system is currently $15.99. Three-pack systems, as well as replacement components, are also available on the Cenote website.
The Cenoté Hydration System will hit the shelves of outdoor and sporting goods stores around the country in the coming months.
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